Big Blue Ceiling

Tango Car Show

Full-size virtual cars in the real world, with realistic lighting and reflections.

Eddie OffermannConcept and development

Role
Concept and development
Areas
XR, Apps, Computer Vision
A hand holding a tablet that shows a red sports car placed in a parking garage, with paint and accent color swatches on screen.

The car show is a Google Project Tango app for showing cars where people actually are. It places a car to scale in an unprepared, natural environment, such as a parking garage, with no markers or staging, and renders it with realistic lighting and reflections.

That makes it useful for branding, for configuration (changing paint and accent colors on the spot) and for marketing.

Part of our mobile XR R&D.

  • Play video: Extended Reality Car Show - Google Project Tango
    Configuring paint and accent colors on a car placed to scale in a parking garage.
  • Play video: Mixed Reality Car Show - Project Tango
    The same app showing a car in mixed reality.
  • A tablet scanning a floor to place a virtual car
    Scan, then place the car to scale
  • A white virtual car placed in a real space
  • The same virtual car repainted red
    Paint configuration
  • The virtual car repainted blue
  • Front view of an orange virtual car with realistic reflections
  • Close detail of the orange car paint and reflections
  • Screenshot of a blue coupe in the configurator
  • Paint configurator demo

Sources

  • AR Scuba

    An underwater 360 video performed as a hologram.

    • XR
    • Apps
    • Computer Vision

  • Augmented Clothing

    Clothing as a platform for augmented reality, starting with hats.

    • XR
    • Apps
    • Computer Vision

  • Cardforia and SecureVR

    Unity building blocks for phone-based AR and VR.

    • XR
    • Tools
    • Apps
    • Computer Vision

  • iOS LiDAR Scanner

    3D scanning and surface reconstruction on LiDAR-equipped iPhones and iPads.

    • XR
    • Computer Vision
    • Apps
    • VFX