Big Blue Ceiling

Augmented Clothing

Clothing as a platform for augmented reality, starting with hats.

Eddie OffermannConcept and development

Role
Concept and development
Areas
XR, Apps, Computer Vision
A hand holding a black cap in front of a laptop, with a small animated security guard character standing on top of the cap's embroidered logo.

What if the clothes you already wear could carry augmented reality content? These are concepts for augmenting clothing items, treated as a broad platform rather than a one-off trick. Hats came first: point a phone at a cap and its logo comes to life.

It runs on Android and iOS devices with no special sensors.

Part of our mobile XR R&D.

  • Play video: Augmented Clothing - Hats
    An animated character appearing on the logo of a cap.

Sources

  • AR Scuba

    An underwater 360 video performed as a hologram.

    • XR
    • Apps
    • Computer Vision

  • Cardforia and SecureVR

    Unity building blocks for phone-based AR and VR.

    • XR
    • Tools
    • Apps
    • Computer Vision

  • iOS LiDAR Scanner

    3D scanning and surface reconstruction on LiDAR-equipped iPhones and iPads.

    • XR
    • Computer Vision
    • Apps
    • VFX

  • MagicWatch

    Augmented reality that turns context cues into live database views.

    • XR
    • Apps
    • Computer Vision